About us
Probably your next
adventure gear
Explore all our gear. Your next adventure setup is waiting here.
Adventure Awaits
Explore our rugged cruise gear, built for comfort, safety, and adventure.
Learn about the challenges faced by climbers on their first summit attempts.
The most beautiful journeys in the world cannot be seen or touched, they are felt with the heart.
— Ernest Hemingway
Meet our team
Trusted experts powering every expedition
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony drives our adventure cruise gear brand. He stays hands-on with product selection, rental operations, marketing, and guest experience, making sure every trip starts with the right equipment.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the outdoor industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Operations Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house developers and looks after the community of thousands of developers.
Iris Joe
Chief Financial Officer
Jules, with global logistics experience, helps us track inventory, improve margins, and keep operations running smoothly. She drives growth with sharp insight and a hands-on approach that moves the business forward.